Variants, options & pricing
Give parents and supporters a retail-style picker: structured options, accurate prices, and fewer confused carts—especially on phones.
Default Store fees
Default Store fees (USD): $0.00 per store line item plus 5% of the eligible transaction amount.
No monthly subscription for the default Store rates shown.
Custom agreements may override defaults. Processor fees are separate.
Option groups
- Multiple groups per product (for example size and color)
- Clear labels so buyers know what to choose
- Combine selections into a single add-to-cart action
Per-variant pricing
- Set price by variant when sizes or SKUs differ
- Sale and on-sale messaging where you use it
- Consistent display through browse and checkout
Inventory-aware listings
- When tracking is on, availability can reflect the chosen variant
- Reduces surprises at checkout for limited runs
Variant imagery
- Tie images to variants for colorways and styles
- Keeps galleries aligned with what buyers selected
Frequently asked questions
Can one product have multiple option groups?
Yes. Combine groups such as size and color (or personalization) so buyers make selections in one place before adding to cart.
Does each variant have its own price?
You can set variable pricing per variant when your program needs different price points—for example youth versus adult sizes or premium finishes.
How does this work with inventory?
When you track stock, availability can follow the selected variant so sold-out combinations are clear before checkout.
Can variants use different product images?
You can attach imagery to variants so the gallery reflects the option buyers picked, improving confidence on apparel and custom items.